Post by account_disabled on Oct 25, 2023 4:44:44 GMT -2
Put frequently used search terms at the top Both in the search window and in filters. Put the popular filters at the top. The checkout is always 'a tricky thing'. Also at Bol and Coolblue. Good to put positive content there. Bol shows that there are no shipping costs if that is the case. They could accentuate this even better by showing the savings. Especially if you are a Select customer, they can show you how much you have already saved in total (as soon as you have saved more than it cost, of course). Example of a neuromarketing study.
Coolblue vs Bol with eye tracking for conversion. Results The Coolblue website generates less negative emotion The Coolblue website requires more cognitive attention The navigation and structure of Bol.com is more user-friendly photo editor Bol texts generate the most negative emotions Coolblue product photos generate positive emotions If Bol.com adds Coolblue's smile in their texts and images, you have an ultimate site, or vice versa. As a copywriter, I am of course curious why Bol texts trigger more negative emotion and I have placed the texts side by side.
Fortunately, the result is clear. Bol focuses on the product, while Coolblue focuses more on the reader and also explains the benefits more tangibly. For example, Bol says that the airfryer has a large capacity and Coolbue writes that it takes up as much space on your counter as the previous version, but has more capacity. At Coolblue you can almost see the airfryer on your countertop. Whether or not you had the previous edition, it is apparently the same size, but it can hold more. And Coolblue really talks to you, not in general.
Coolblue vs Bol with eye tracking for conversion. Results The Coolblue website generates less negative emotion The Coolblue website requires more cognitive attention The navigation and structure of Bol.com is more user-friendly photo editor Bol texts generate the most negative emotions Coolblue product photos generate positive emotions If Bol.com adds Coolblue's smile in their texts and images, you have an ultimate site, or vice versa. As a copywriter, I am of course curious why Bol texts trigger more negative emotion and I have placed the texts side by side.
Fortunately, the result is clear. Bol focuses on the product, while Coolblue focuses more on the reader and also explains the benefits more tangibly. For example, Bol says that the airfryer has a large capacity and Coolbue writes that it takes up as much space on your counter as the previous version, but has more capacity. At Coolblue you can almost see the airfryer on your countertop. Whether or not you had the previous edition, it is apparently the same size, but it can hold more. And Coolblue really talks to you, not in general.