Post by account_disabled on Oct 4, 2023 8:29:19 GMT -2
Healthcare professionals have spent increasingly more time on LinkedIn. Leveraging our tools and advertising solutions can help healthcare marketers connect with and convert this targeted audience.
Healthcare marketing is shifting to digital
Today’s healthcare professionals are digital natives who expect and welcome digital interactions with brands. What’s more, 25% of these professionals find out about new brands via social media.
Meanwhile, the changes introduced by COVID – such as restricted in-person Phone Number List interactions and hospital visits – are partially here to stay. Consider that 97% of healthcare professionals want either all virtual or a mix of virtual and in-person meetings moving forward.
These shifts have upended healthcare marketing, causing digital marketing – and platforms like LinkedIn – to take on new importance when selling to healthcare professionals. Consider the following approaches seeing huge uptake in healthcare marketing:
Influencer marketing. 20% of healthcare professionals find out about new brands/products through recommendations on social. By leveraging influential voices, healthcare companies can amplify their brand, establish thought leadership, and engage their audience in a meaningful way.
Account Based Marketing (ABM). 84% of businesses using ABM say it delivers a higher ROI than other marketing campaigns. The personalized, custom content at the heart of ABM helps build a deeper relationship with healthcare professionals and is more effective and efficient than traditional marketing.
Full funnel marketing. This approach delivers a 45% higher ROI vs. campaigns only targeting the bottom of the funnel. By combining the power of brand and performance marketing, it delivers a fuller picture of marketing effectiveness.
Video marketing. Videos bring a brand to life and offer a powerful way to retain and build relationships with healthcare professional decision makers. In fact, 90% of marketers say video has helped generate leads and 87% say it has helped increase sales.
By calling upon these marketing strategies and tactics you can effectively reach, engage and convert your target audience.
Healthcare marketing is shifting to digital
Today’s healthcare professionals are digital natives who expect and welcome digital interactions with brands. What’s more, 25% of these professionals find out about new brands via social media.
Meanwhile, the changes introduced by COVID – such as restricted in-person Phone Number List interactions and hospital visits – are partially here to stay. Consider that 97% of healthcare professionals want either all virtual or a mix of virtual and in-person meetings moving forward.
These shifts have upended healthcare marketing, causing digital marketing – and platforms like LinkedIn – to take on new importance when selling to healthcare professionals. Consider the following approaches seeing huge uptake in healthcare marketing:
Influencer marketing. 20% of healthcare professionals find out about new brands/products through recommendations on social. By leveraging influential voices, healthcare companies can amplify their brand, establish thought leadership, and engage their audience in a meaningful way.
Account Based Marketing (ABM). 84% of businesses using ABM say it delivers a higher ROI than other marketing campaigns. The personalized, custom content at the heart of ABM helps build a deeper relationship with healthcare professionals and is more effective and efficient than traditional marketing.
Full funnel marketing. This approach delivers a 45% higher ROI vs. campaigns only targeting the bottom of the funnel. By combining the power of brand and performance marketing, it delivers a fuller picture of marketing effectiveness.
Video marketing. Videos bring a brand to life and offer a powerful way to retain and build relationships with healthcare professional decision makers. In fact, 90% of marketers say video has helped generate leads and 87% say it has helped increase sales.
By calling upon these marketing strategies and tactics you can effectively reach, engage and convert your target audience.