Post by account_disabled on Sept 4, 2023 8:35:15 GMT -2
Next, also determine the number of impressions you want to get from the ad.
For example, you target to get 250,000 impressions from an advertising campaign.
3. Calculating CPM
To calculate CPM, you only need to divide the Phone Number List campaign cost by the number of target impressions and multiply it by 1,000.
If taken from the scenario above, the CPM figure can be obtained from:
The advertising budget of IDR 5,000,000 is divided by the target number of impressions of 250,000, which is 20, then multiplied by 1,000 to get 20,000.
So, the target CPM of your campaign is IDR 20,000.
How to Optimize CPM
Currently, many online advertising platforms, both search engines and social media, offer advertising services with CPM optimization settings.
However, regardless of the platform used, you can apply the tips below to optimize the CPM figures for your advertising campaign:
Targeting the right audience : Targeting the right audience can ensure your advertising spend is not wasted.
Monitor ad display frequency: Make sure your ad doesn't appear to the same person more than twice.
Add social proof: Convince your audience that the products you offer are quality by collaborating with KOLs or sharing reviews from customers regarding your products.
Conclusion
From the discussion above, it can be concluded that CPM measurement has a crucial role in running online advertising. Without CPM measurement, you will not be able to know how effective your advertising is in increasing the reach of your brand.
However, besides CPM, there are other online advertising metrics that are no less important and should not be ignored. In essence, all the measurements and monitoring you do on your online advertising must be based on the main objective of the advertising campaign.
Meson is a digital agency in Jakarta with experience managing digital ad campaigns from brands in various business sectors.
We are ready to assist you in designing and implementing the right digital marketing strategy to help your business achieve better sales performance through our digital advertising services .
For example, you target to get 250,000 impressions from an advertising campaign.
3. Calculating CPM
To calculate CPM, you only need to divide the Phone Number List campaign cost by the number of target impressions and multiply it by 1,000.
If taken from the scenario above, the CPM figure can be obtained from:
The advertising budget of IDR 5,000,000 is divided by the target number of impressions of 250,000, which is 20, then multiplied by 1,000 to get 20,000.
So, the target CPM of your campaign is IDR 20,000.
How to Optimize CPM
Currently, many online advertising platforms, both search engines and social media, offer advertising services with CPM optimization settings.
However, regardless of the platform used, you can apply the tips below to optimize the CPM figures for your advertising campaign:
Targeting the right audience : Targeting the right audience can ensure your advertising spend is not wasted.
Monitor ad display frequency: Make sure your ad doesn't appear to the same person more than twice.
Add social proof: Convince your audience that the products you offer are quality by collaborating with KOLs or sharing reviews from customers regarding your products.
Conclusion
From the discussion above, it can be concluded that CPM measurement has a crucial role in running online advertising. Without CPM measurement, you will not be able to know how effective your advertising is in increasing the reach of your brand.
However, besides CPM, there are other online advertising metrics that are no less important and should not be ignored. In essence, all the measurements and monitoring you do on your online advertising must be based on the main objective of the advertising campaign.
Meson is a digital agency in Jakarta with experience managing digital ad campaigns from brands in various business sectors.
We are ready to assist you in designing and implementing the right digital marketing strategy to help your business achieve better sales performance through our digital advertising services .