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Post by account_disabled on Feb 11, 2024 6:55:19 GMT -2
Show the greatest potential and readiness of the audience to purchase. For comparison, Instagram, the network that brought the greatest profit, has a coefficient of . , VKontakte and Tik-Tok each have a coefficient of . . Similar efficiency of channels that can be calculated is confirmed by ROAS and ROMI, reaching and on Instagram in the most effective months of operation (before the Meta blocking. Does this mean that you need to quit other social networks Antarctica Email List and run to Pinterest and Telegram? No. It is the image formed in the minds of consumers, the availability of complete and detailed regular information about the brand and consumer trust that push the audience of new channels to make purchases. It is worth paying attention to these channels, strategy and funnels for them, since it is on Pinterest and Telegram that the beyosa audience today has the highest purchasing potential. Let's sum it up Insights The easiest way to assess the effectiveness of channels is using ROAS and ROMI, but how to assess the potential of a channel if the costs of paid reach have not yet been agreed upon and the solvency of the audience is unknown? Calculate reach efficiency. It will show the capacity of the channel’s solvent audience, and therefore the potential for investment in social networks. Margo Vorontsova, SMM strategist, Adventum About channels The most profitable channel is Instagram. Even after Meta was blocked.
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