Post by account_disabled on Jan 28, 2024 2:35:42 GMT -2
Except… When the big brands drop the ball on the basics. ultimately do them in. And that’s how you beat them at their own game. Take a super competitive, saturated space like “make money online.” Big brands often fall short when they “guess” instead of measuring twice and cutting once – knowing exactly what they should be doing before even writing a single word. Exhibit A: Make money online - Landing page No way this should be happening. Except, it’s obvious to experts: search intent is simply misaligned.
They’re just publishing whatever they feel like, a product DB to Data landing page, expecting it to work instantly. Instead of rolling up their sleeves, understanding what the SERPs are telling them, and then executing accordingly. Mistake 5: You haven’t transformed ‘subjective’ elements into ‘objective’ ones Understand that nearly everything in life is subjective – varying shades of gray. There are few truly “black” or “white” issues where one side is always wrong and the other is always right. (No matter what loud people on X.com lead you to believe.) The real world isn’t binary.
But that doesn’t mean you can’t (or shouldn’t) do everything possible to transform subjective elements in your process into objective ones. Take a look at the following edits and tell me which ones are “right” vs. “wrong”: Different style and tone in writing One person reading this might like the first example. While others, the second. So what’s the right answer? Trick question, because there is none. The point is to take something subjective, like the phrasing of a sentence, and turn it into objective truths for your brand or style. And then consistently re-train your team to align around that tone going forward. Unlocking SEO success: People and processes, not just tech, matter It’s true.
They’re just publishing whatever they feel like, a product DB to Data landing page, expecting it to work instantly. Instead of rolling up their sleeves, understanding what the SERPs are telling them, and then executing accordingly. Mistake 5: You haven’t transformed ‘subjective’ elements into ‘objective’ ones Understand that nearly everything in life is subjective – varying shades of gray. There are few truly “black” or “white” issues where one side is always wrong and the other is always right. (No matter what loud people on X.com lead you to believe.) The real world isn’t binary.
But that doesn’t mean you can’t (or shouldn’t) do everything possible to transform subjective elements in your process into objective ones. Take a look at the following edits and tell me which ones are “right” vs. “wrong”: Different style and tone in writing One person reading this might like the first example. While others, the second. So what’s the right answer? Trick question, because there is none. The point is to take something subjective, like the phrasing of a sentence, and turn it into objective truths for your brand or style. And then consistently re-train your team to align around that tone going forward. Unlocking SEO success: People and processes, not just tech, matter It’s true.