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Post by account_disabled on Dec 20, 2023 5:27:51 GMT -2
Allows it to be fully exploited and enables the creation of promotional materials so that the company's communication and visual identification are consistent, legible and attractive. Brand book - what is it? What should the brand book contain? Each professional branding agency entrusted with creating a logo provides the client with a carefully prepared brand book. What elements should be included in it? All sections of the brand book described below are very important for practical reasons,
And some are also important in the context of copyright or Phone Number Data trademark registration at the Patent Office. The origins of the brand logo The logo is a certain synthesis of the company's activities. It is supposed to reflect the brand's mission and values and build a map of associations. That's why no element in a trademark should be accidental. It is good for all people working with the logo to know how it was created and what its philosophy is.
A good sign book should show the process of achieving the final effect and justify it . Sign structure This is a detailed description of the structure of the logo. Usually, the sign is placed in this section on a special construction grid that precisely determines its proportions and parameters. What is important here is maximum precision and transparency so that there are no doubts about the construction of the sign. Basic and alternative version of the sign.
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