Post by account_disabled on Dec 3, 2023 6:25:47 GMT -2
Live videos have an ephemeral effect, which gives an impression of urgency, which should not be missed (it's the same thing as for Black Friday for example), so you have to play on this point! Secondly, live videos allow you to get closer to your community , speak directly to your subscribers, respond to them in comments or directly during your live. They show your “real” face, it ’s the transparency that more and more people expect from companies today, because live , you can’t cheat , you are spontaneous! Users can interact directly on your video thanks to emoticons and comments, and the engagement rate is higher on live videos than on finished videos: users comment 10 times more on live videos than on videos classics. Take a look at the example below, the likes/comments ratio is impressive! 3. HOW TO DO A FACEBOOK LIVE? 3.
1First step, find who you want to do lives for ! Your target audience on a Facebook live is not necessarily the same as on your website or your Instagram account. How old is the target you are aiming for? Where does she reside? What is his job? His passions? His problems? 3.2. DEFINE YOUR OBJECTIVE AND ASSOCIATED CONTENT 3.2.1. FOR WHAT PURPOSE DO YOU WANT TO DO FACEBOOK LIVE? The Phone Number Listcontent that you are going to broadcast will depend on your objective on the platform, they can be multiple: Generate more traffic /improve your notoriety Launch a new product/service or range Present your business Show your expertise Build customer loyalty Increase your conversions Bring in more leads 3.
2.2. WHAT TYPE OF CONTENT WILL YOU OFFER TO MEET THE OBJECTIVES? Depending on your objectives, define the appropriate content: Demonstrations of your solution/products Unboxings : this allows you to present a new collection, a new product, etc. Tutorials : for example cooking tutorials if you are a restaurant or DIY tutorials if you sell tools News Sharing: You can share this content about your business or industry or even popular topics of the moment. Don't hesitate to give your opinion, Internet users like authentic content. Presentation of your company: take the time to present your team , daily life in your company (afterworks, lunches, games, etc.) New partnerships : with brands relevant to your target: for example Mark Zuckerberg recently published a video with RayBan for the release of their smart glasses , it was not a live but the idea is there.
1First step, find who you want to do lives for ! Your target audience on a Facebook live is not necessarily the same as on your website or your Instagram account. How old is the target you are aiming for? Where does she reside? What is his job? His passions? His problems? 3.2. DEFINE YOUR OBJECTIVE AND ASSOCIATED CONTENT 3.2.1. FOR WHAT PURPOSE DO YOU WANT TO DO FACEBOOK LIVE? The Phone Number Listcontent that you are going to broadcast will depend on your objective on the platform, they can be multiple: Generate more traffic /improve your notoriety Launch a new product/service or range Present your business Show your expertise Build customer loyalty Increase your conversions Bring in more leads 3.
2.2. WHAT TYPE OF CONTENT WILL YOU OFFER TO MEET THE OBJECTIVES? Depending on your objectives, define the appropriate content: Demonstrations of your solution/products Unboxings : this allows you to present a new collection, a new product, etc. Tutorials : for example cooking tutorials if you are a restaurant or DIY tutorials if you sell tools News Sharing: You can share this content about your business or industry or even popular topics of the moment. Don't hesitate to give your opinion, Internet users like authentic content. Presentation of your company: take the time to present your team , daily life in your company (afterworks, lunches, games, etc.) New partnerships : with brands relevant to your target: for example Mark Zuckerberg recently published a video with RayBan for the release of their smart glasses , it was not a live but the idea is there.